Royal Challenge Indian Whisky

For close to 30 years, Royal Challenge has been one of the largest selling premium whisky brand in India. Apart from the deep and intensely smooth blend of scotch and premium Indian grains in Royal Challenge whisky, American charred oak casks are used for ageing, during which it gains color and flavor from the caramelized sugars in the charred wood and infuses the whiskey with a unique taste.
The brand has recently refreshed its image by contemporizing the Royal Challenge emblem of the Lion and Roundel and embedded the new packaging with markers of aspiration and hence the new Black & Red clutter breaking look is more distinctive, premium, masculine and bold.