Absolut Limited Edition Rainbow Flag Vodka

The saying goes – you can choose your friends, but not your family. Not in our world. Since the early 80s, Absolut has proudly celebrated the LGBTQIA+ community and played a part in the coming together of Chosen Families in bars, clubs and community gatherings around the globe.

These venues have provided safe spaces where chosen families have formed, creating support systems for individuals looking and longing to belong.
That’s the power of the queer community – Absolut is celebrating the power of chosen families and looking to another 40 years of forming family bonds over cocktails.